Manuscript
Complete version of a book (often as an electronic text file) as prepared by the author. The term manuscript refers to both textual and graphic elements of the book.

Marketing plan
A book selling plan that includes a budget, synopsis of book, target audience, distribution, promotion, timeline and how you will create demand.

Mass market
A small format paperback edition usually sold in airports, grocery stores and drug stores.

Matte finish
Coated paper with a dull, no-gloss finish without luster is known as matte finish. Colors often appear softer on a matte finish. Text can be easier to read on matte finish papers than on glossier finishes.

Media kit/Press kit
A folder of promotional materials used for announcing information about a forthcoming book to the news media and other targeted outlets. Media kits may include excerpts, reviews, quotes from individuals praising the work, and a press release.